I Taste Like Sugar
the new, natural alternative
to sugar and sweeteners
pre-launch
shop coming soon
gut friendly
keto
diabetic friendly
100% natural
low calorie
what am i?
a granulated 'rare' sugar naturally found in figs, maple and raisins. i look like white caster sugar.
how do you use me?
anywhere you'd use sugar or sweeteners, use me instead. drinks, cooking, desserts, you name it.
any downsides?
that you didn't find me sooner.

"i was sick of current sweeteners' taste and effect on my health. i found allulose, loved it, and now i want to share it."
- Luca, Founder
questions? talk to me: luca@itastelikesugar.com
nutrition
| average quantity | per serving | per 100 g |
|---|---|---|
| energy | 8 kJ (2 Cal) | 200 kJ (48 Cal) |
| protein | 0 g | 0 g |
| fat, total | 0 g | 0 g |
| saturated | 0 g | 0 g |
| carbohydrate | 0 g | 0 g |
| sugars | 0 g | 0 g |
| dietary fibre | 0 g | 0 g |
| sodium | 0 mg | 0 mg |
| allulose | 4.0 g | 99.8 g |
*1 tsp sugar = 16 calories, 1 tsp allulose = 2 calories.
excess consumption may have a laxative effect.
ingredients and storage
allulose (100%). nothing else.
store in a cool dry place, keep me sealed.
shipping
nz-wide courier, $5. free on 3 bags or more.
subscriptions arrive every 1, 2, 3 or 4 weeks, your pick. skip, pause or cancel anytime from your account.
something wrong with your order? email me and i'll sort it.
faq
what is allulose?
- a 'rare' sugar. not a sweetener or normal sugar.
- found naturally in small amounts in figs, maple and raisins.
- it looks and pours like white granulated caster sugar.
is it monk fruit, erythritol, or an artificial sweetener?
- no, none of that nasty stuff.
- 'i taste like sugar' is the perfect replacement for sweeteners and normal sugar.
how do you use allulose?
- anywhere you'd use sugar or sweeteners.
- coffee, tea, drinks, cooking, baking and desserts.
does allulose taste like sugar?
- i taste like sugar.
- no weird taste or aftertaste.
how many calories are in allulose?
- 2 calories a teaspoon. a teaspoon of sugar is 16.
- 88% fewer calories than sugar.
does allulose spike blood sugar?
- no. your body can't break allulose down for energy.
- 0 g sugars and 0 g carbs.
is allulose keto?
- yes, it's keto friendly. 0 g carbs.
can you bake with allulose?
- yes. it bakes, browns and caramelises like sugar.
- it browns faster and brings a chewier texture.
- perfect for homemade ice cream and cheesecake.
is allulose safe?
- yes. approved for sale in new zealand and australia in 2024.
- i've had over 25 kg of it with no side effects.
any side effects?
- excess consumption may have a laxative effect.
- that's about 0.4 g per kg of body weight at one time. for a 70 kg adult, about 7 teaspoons.
how long does a bag last?
- one coffee a day = about a month.
- you'll want more when you start adding it to everything else.